Our Story
About Fender Motors NAPA
80+ years of family, service, and community in Lakeland, GA.
A Legacy Built on the Road
From a roadside breakdown in 1943 to a Lakeland institution, Fender Motors has a rich history of serving the community. Founded by Delvin and Louise Fender, the company sold everything from Willy's Overland and Kaiser-Frazer to Jeep vehicles until the mid-1980s, as well as Case tractors and crawlers in the 1950s. In the 1970s, we joined the NAPA family as a jobber. Though our showroom has changed over the years, our commitment to service remains. We maintain a comprehensive inventory of parts for the vehicles and equipment we once sold.
Fender Motors, an 80-year-old institution now owned by Cass Register and Daniel McGill, has grown into a leading provider of auto parts and repair services. Their leadership has enabled the company to thrive despite significant challenges, including the pandemic, multiple hurricanes, and a major snowstorm.
"Family, Service, Forever"
Our Milestones
1943
Delvin and Louise Fender found Fender Motors after a roadside breakdown inspires a lifetime of service.
1950s
Expanded to sell Case tractors and crawlers, serving the agricultural community of south Georgia.
1970s
Joined the NAPA family as a jobber, bringing nationally trusted parts to Lakeland.
1980s
Transitioned away from new vehicle sales, focusing entirely on parts and repair services.
Today
Under the ownership of Cass Register and Daniel McGill, Fender Motors continues to thrive as a community cornerstone.
What We Stand For
Family
We treat every customer like a neighbor — because in Lakeland, you probably are.
Service
From a 113-point inspection to hydraulic hose assembly, we go above and beyond every time.
Forever
Over 80 years of continuous operation through hurricanes, pandemics, and snowstorms — we're not going anywhere.